Search Engine Optimization: Everybody talks about it, but not everyone knows what it is or how it helps your web site.
For example, utilizing style tags on your web page text can boost your page rank. Many people think the best way to improve your search engine listing is to stuff as many key words and phrases as possible in the page's keywords meta tag, but this can actually reduce your ranking. Much better to have fewer but better targeted keywords.
More Traffic

One thing everyone knows (and wants more of) is traffic; more visitors to your web site means more people are exposed to your message, whether it's to sign up for a newsletter or buy a product. Attracting new visitors gets harder every day as more and more web sites are added to the growing internet.
At Big Cheese Web Design, we've uncovered over 120 factors that affect your web site's search engine ranking. Some of these are obvious -- but many are not.
While many visitors find your web site through a referral (someone told them about your site), most arrive via a search engine such as Google, Bing, or Yahoo. In order to get more visitors, your web site needs to be listed on a search engine.
Search engines rank each web site on the basis of a number of factors, including the web site content (the words on your pages), and how the pages are organized. But there's much more to getting a good page rank than that.
The Search Engine 'Key'

Choosing the correct key words for your web site is critical to how it is ranked by the search engines. A key word is the word or phrase people use when searching for a particular web site. For example, if you entered the key words "web design" in your favorite search engine, you would receive hundreds of millions of "hits" from web sites that matched your search term.
Optimization Factors

Big Cheese Web Design creates your web site with all 120+ optimization factors in mind, which can quickly see your web site zoom to the first page of the major search engines. If you already have a site, we can analyze and recommend changes that can significantly improve your ranking.
Get A Free Evaluation

Allow us to perform a free evaluation of your current web site. We'll give your site a ranking score and explain how we can help you obtain a better position on the major search engines. Then, you'll be on the way to grabbing a bigger share of web traffic, and making your web site work even better.
One other critical point about search engine optimization: there are some practices, known as "black hat" tricks, that can actually cause your page ranking to go down. Among these is the trick of using "hidden text" (such as white text on a white background), or using "double" meta tags to attempt to artificially increase
the site's ranking. The major search engines are on the alert for these tricks and can decrease your ranking if you use them. Big Cheese Web Design uses only legitimate optimization strategies and does not recommend using tricks that might damage your web site's standing.